Social Responsibility
LiebenLogistics is a proud partner of the Goedgedacht Trust, the brainchild of husband and wife team, Peter and Annie Templeton, which aims to address rural poverty by taking a truly long-term perspective. The trust’s founding mission is to establish a sustainable and replicable community development programme that offers children and youth from poor rural farm-worker families an opportunity to become active narrators of their own stories.
Path onto Prosperity, Goedgedacht Trust’s flagship programme, was established in 1998. Called POP for short, this ambitious effort attempts to transform and heal marginalised rural communities by providing opportunities for young people to break out of the cycles of generational poverty.
In 2003, Goedgedacht Trading was established, as a potential source of funding for Goedgedacht Trust. The company’s aim is to create local job opportunities through the harvesting and marketing of super high quality olive oil, in an area of 48% unemployment.
LiebenGroup happened to be evaluating the group’s own corporate social investment (CSI) initiatives, and a long-term partnership between LiebenGroup and Goedgedacht Trust was forged.
LiebenGroup collaborates continuously with Goedgedacht on projects and initiatives that build stronger communities and provide opportunities to those less fortunate to break out of generational poverty cycles.